Proptech is no longer an elective in the property industry

Many people now spend only a fraction of the time they used to on checking a property project or assessing a set of sites for development. Proptech is here to stay, and there are many tools on the market that make property developers more productive and precise.

Technology in the workplace means more than the Office suite and someone who is good with spreadsheets. Being efficient means more than a company website. To deliver efficiently and well, the property industry needs access to information about what is relevant. Quickly and efficiently.

Tough times call for smart solutions. Proptech is no longer just a cool gadget – it has become the cornerstone of how we work smarter, not harder. Efficiency is more important than ever – uncertainty in the market means that whoever prepares the most comes out best on the other side. In a working day marked by many different tasks, it is even more important to have good tools so that tasks can be carried out quickly and efficiently.

"Proptech is no longer an elective in the property industry - it has become an essential part of how we solve tasks and challenges efficiently, and better digital solutions and modernisation have been sorely needed in the property industry for a long time" says Robert Skramstad in an article for Malling & Co. Placepoint knows this, meeting both those who think it is an elective and those who take up the technology in earnest. "The market ranges from those who use analytics services for property developers actively and systematically in their day-to-day work to those who do not understand the benefit of such tools", says Peder Sunde, CEO of Placepoint, and continues: "some know best themselves".

Peder Sunde, Managing Director of Placepoint Photo: Heidi Gøperød

Analyses and figures visualised on a map provide a quick overview and shorten the path to a decision - not least the visualisation of opportunities on the property. "Both I and our housing advisers use Placepoint in the planning phase to look into everything from the owner, demographics and population growth to assessment topics such as noise, geology and flooding. In addition, it gives our salespeople the opportunity to place the home on the plot during the customer meeting and move it around to see, for example, sunlight conditions and the view from the plot in different positions. This gives the customer confidence that the right home has been chosen, or helps them see that there may be another home that suits them even better", explains Stian Olafsen from Norbohus Innlandet.

The property industry has access to a great deal of information. The quality and reliability of that information vary widely. Organising and presenting relevant information in the right place will make property developers faster and more precise. By quickly showing customers and counterparties the scope of possibilities in a simple 3D tool, you achieve faster and more secure sales.

For many, the road back in the market is long – but you can use the time well and sensibly by finding smarter ways of working with the help of technological solutions. “We have seen a solid increase in new customers in recent months. It shows that our solutions are helping our users navigate a challenging market and come out the other side at a good pace” concludes Sunde

Get in touch with us at Placepoint for a chat about how you can become better and more efficient.