Placepoint

Proptech

Proptech is a blend of "property" and "technology", and covers the use of digital tools in the property industry. The term spans everything from platforms for buying, selling and letting, through systems for management and operations, to smart building solutions based on sensors and IoT, 3D modelling and analysis tools that apply machine learning to property data.

The use of digital tools in the industry has developed in waves since the 1980s. First came spreadsheets and local software, then internet-based listing portals in the 2000s, and today cloud-based data and analysis platforms that draw on open registers. In a Norwegian context, the field covers estate agency portals, BIM tools for construction projects, digital lease agreements, automated verdivurdering (property valuation), management systems, and mapping and analysis tools for site and project development. SSB's industry classification places the suppliers in a mix of IKT-tjenester (62) and eiendomsdrift (68), because proptech is not a single industry, but a technology applied horizontally.

Investment in proptech companies has grown markedly in recent years, and the pandemic accelerated demand for digital processes in everything from letting to planning applications. The term differs from contech, which concerns technology in the construction process itself (BIM, drone inspection, robotics), and from fintech, which covers financial technology. The data foundation in Norwegian proptech is closely tied to public sources: the matrikkel and Grunnboken at Kartverket, planning data from Geonorge, company data from Brønnøysundregistrene and statistics from SSB.

Placepoint is a Norwegian proptech platform that brings together public map data, reguleringsplaner (zoning plans), demographic information and property analysis in a single map interface.

From Placepoint's dictionary: Proptech

More information: Wikipedia: Property technology, SSB: Standard for næringsgruppering

English: PropTech (real estate technology).

Common questions we come across

What is PropTech?

PropTech is a blend of the words property (eiendom) and technology. The term covers the use of digital tools at every stage of the property industry, from buying and selling to management and analysis.

Which examples of PropTech exist in Norway?

Norwegian PropTech examples include Placepoint for property analysis and map data, digital bidding platforms, BIM tools for construction projects, digital lease agreements and automated verdivurdering (valuation) of homes.

Why is the PropTech industry growing so quickly?

The property industry has traditionally been paper-based and little digitised. Access to open public registers (matrikkel, Grunnboken, Brønnøysundregistrene) has lowered the threshold for building data-driven services, and investment in the sector has increased markedly since the 2010s.

What is the difference between PropTech and ConTech?

PropTech concerns technology linked to the purchase, sale, letting and management of property. ConTech (Construction Technology) focuses specifically on technology in the construction process itself, such as BIM, drone inspection and robotics.

How does Placepoint use PropTech for property developers?

Placepoint is a Norwegian PropTech platform that brings together public map data, reguleringsplaner (zoning plans), demographic information and property analysis in a single map interface, so developers can carry out analyses that previously required several separate tools.